Gold’s Costly Glare Fails To Dim Akshaya Tritiya’s Eternal Shine

By Kotak News Desk
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15 Apr 2026 at 12:54 PM IST
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Market News
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4m

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Summary

Gold has risen nearly 60% since the last Akshaya Tritiya. Even then, strong belief in the festival keeps buying interest intact. As of Wednesday, 15 April morning, gold was trading at ₹1,54,757 per 10 grams.

Regardless of high gold prices, Indians are rushing to purchase gold jewellery on Akshaya Tritiya out of their strong belief in the immortality of prosperity during this festival. Any wealth, especially gold, bought on this day is believed to hold its value forever, ensuring prosperity and happiness.

MCX gold opened lower today with a gap down at ₹1,54,757 per 10 gm. It slipped further soon after. Within minutes of the opening bell, it hit an intraday low of ₹1,54,575 per 10 gm.

Market Stability Against High Prices

The recent rise in gold prices has mainly come from the ongoing US–Iran tensions. Gold touched a peak of over ₹1,80,000 in January 2026, marking its highest level so far.

Gold has gained nearly 60% since the last Akshaya Tritiya. Even at these levels, demand has held up. Listed jewellers have reported strong numbers and steady growth, supported by the wedding season and the festival falling on a weekend.

For instance, Kalyan Jewellers, in its results for the third quarter of financial year 2025-26 reported a 90% year-on-year (YoY) jump in net profit to ₹416.3 crore. Tamil Nadu-based Thangamayil Jewellers’ net profit for the same period spiked 119% to ₹104.78 crore.

Also Read - ICICI Prudential Life Q4FY26: Profit Jumps 58% To ₹609 Crore

What Are The Demand Trends Ahead Of Akshaya Tritiya?

Demand for gold ahead of Akshaya Tritiya can stay steady, even as prices remain elevated.

Retail demand is present, though slightly measured at current price levels. At the same time, global uncertainty continues to keep interest in gold intact.

Jewellers, who usually build inventory before the festival, have been selective in their purchases so far. Still, overall demand trends suggest steady interest rather than a sharp slowdown.

Globally, the trend looks mixed. Some regions have seen weaker buying. But central banks are still adding gold to their reserves. That shows long-term demand is still holding up.

Sources:

LiveMint

Business Standard

Forbes

Moneycontrol

This article is for informational purposes only and does not constitute financial advice. It is not produced by the desk of the Kotak Securities Research Team, nor is it a report published by the Kotak Securities Research Team. The information presented is compiled from several secondary sources available on the internet and may change over time. Investors should conduct their own research and consult with financial professionals before making any investment decisions. Read the full disclaimer here.

Investments in the securities market are subject to market risks. Read all the related documents carefully before investing. Brokerage will not exceed SEBI prescribed limit. The securities are quoted as an example and not as a recommendation. SEBI Registration No-INZ000200137 Member Id NSE-08081; BSE-673; MSE-1024, MCX-56285, NCDEX-1262.

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