Yaap Digital IPO

About Yaap Digital IPO

The Yaap Digital IPO opens on Wednesday, Feb 25, 2026 and closes on Friday, Feb 27, 2026. The allotment of shares will take place on Monday, Mar 2, 2026. The credit of shares to the demat account will take place on Wednesday, Mar 4, 2026. The initiation of refunds will take place on Wednesday, Mar 4, 2026. The listing of shares will take place on Thursday, Mar 5, 2026.

The offer consists entirely of a fresh issue. The fresh issue will include up to 55,25,000 equity shares aggregating to ₹ 80 crores. The total number of shares and aggregate amount are up to 55,25,000 equity shares aggregating to ₹80 crores.

Yaap Digital IPO’s price band is set at ₹138 to ₹145 per share. The lot size for an application is 1,000. The minimum amount of investment required by a retail investor is ₹2,90,000 (2000 shares) (based on upper price). The minimum lot size investment for HNI is 3 lots (3000 shares).

Yaap Digital is a digital marketing, content, and technology services company, built for brands seeking meaningful connections with today’s digital-first consumers. Through a unified model that blends creative storytelling, data-driven decisionmaking, and AI-powered marketing technologies, they offer an integrated suite of services including influencer marketing, content creation, performance marketing, UI/UX design, media buying, and marketing analytics.

Objectives of Yaap Digital IPO

1. Funding part payment of purchase consideration for the proposed acquisition of GoZoop Online Private Limited (“GoZoop”);
   
2. Funding capital expenditure to be incurred for establishment of an AI-Led Short-Form Content Production Hub (“ACP Hub”);
   
3. Funding our incremental working capital requirements; and 4
   
4. Funding inorganic growth through unidentified acquisitions and general corporate purposes.
   

Industry Outlook

Barring decline in CY 2020, India's advertising market has grown steadily from INR 65,028 crores in CY 2019 to a projected INR 102,097 crores by CY 2024, reflecting a 9.4% CAGR. Despite a sharp decline to INR 51,984 crores in CY 2020 due to the pandemic, the industry rebounded in CY 2021 to INR 72,374 crores, showcasing resilience and increased ad investments.

India's digital marketing market has witnessed significant expansion between CY 2019 and CY 2024, driven by rapid digital adoption, increasing smartphone penetration, and widespread internet access. The newly combined Digital segment, encompassing both mobile and internet advertising, recorded an impressive CAGR of 24.5%, growing from INR 15,607 crores in CY 2019 to INR 46,641 crores in CY 2024. This surge reflects growing investments in social media, search engine marketing, app-based engagement, and programmatic advertising. Digital now accounts for the largest share of the advertising market at 45.68%, underscoring a fundamental shift in consumer engagement and marketing strategies.

About Yaap Digital

Yaap Digital offers a unified solution across the digital marketing spectrum. Operating in the rapidly growing digital advertising and marketing services industry (Source: D&B Report), they are focused on meeting the evolving needs of modern businesses. Their business is structured around a fully digital model that focuses on modern marketing methods rather than traditional approaches. They offer services that bring together data, AI based tools, and content to help clients manage their marketing needs. This approach enables businesses to work with a single provider instead of coordinating with multiple separate agencies.

Their work focuses on combining creativity, technology, and data into an integrated offering. Unlike traditional advertising agencies or digital firms that focus on a single area, they bring together storytelling, influencer activation, media buying, and analytics. This approach helps brands connect with their audiences and assess campaign performance.

Strengths of Yaap Digital

• Integrated service capabilities.
• Established operational history.
• Sectoral diversification.
• Data and technology orientation.

Risks of Yaap Digital

• Business is concentrated around key clients.
• Operations are dependent on a limited number of key suppliers.
• Revenues are highly dependent on certain key industries.
• Digital marketing forms a substantial part of their offerings and is their major source of income.
• Inability to consistently upgrade their data analytics capabilities in line with the latest technologies.
• They have undertaken, and may continue to undertake strategic acquisitions.

Source: www.nseindia.com

Notes: (1) The figures for the listed industry peers are based on the Audited Consolidated Financial Statements filed for the financial year ended March 31, 2025.

(2) P / E Ratio has been computed based on their respective closing market price on February 17, 2026, as divided by the Basic EPS as on March 31, 2025.

(3) CMP is the closing prices or the last traded price of respective scripts as on February 17 2026. (4) Vertoz Limited consolidated its face value from Re. 1/- to Rs. 10/- on June 07, 2025.

Anchor Investor Bidding Date: Tuesday, February 24, 2026

**The company in consultation with the BRLM, may consider participation by Anchor Investors in accordance with the SEBI ICDR Regulations. The Anchor Investor Bidding Date shall be one Working Day prior to the Bid / Issue Opening Date.

Registrar: MUFG INTIME India Private Limited
Book Running Lead Managers: SOCRADAMUS Capital Private Limited

Business Model

The company earns its revenue as a digital marketing, content, and technology services company, built for brands seeking meaningful connections with today’s digital-first consumers.

Yaap Digital Growth Trajectory

Yaap Digital ’s Total Income for FY25 was ₹154.396 crores, whereas in FY24 and FY23 it was ₹113.060 crores and ₹78.044 crores, respectively.

The Profit After Tax for FY25 was ₹11.933 crores, whereas in FY24 and FY23 it was ₹2.507 crores and ₹(2.599) crores, respectively.

Their EBITDA for FY25 was ₹15.650 crores, whereas in FY24 and FY23 it was ₹5.978 crores and ₹(0.700) crores, respectively .

Note: () denotes negative

Yaap Digital Market Position

Yaap Digital’s geographical presence across India, UAE, and Singapore gives them access to some of the fastest-growing digital economies globally. They aim to further capitalize on the digital ad market expansion in the Middle East and Southeast Asia.

As of 31 March 2025, the company’s Total Income, Profit After Tax, and EBITDA were ₹154.396 crores, ₹11.933 crores, and ₹15.650 crores, respectively.

How to apply for Yaap Digital IPO?

• Step 1: Log in to your Kotak Neo Demat account to access IPO investments. Next, select the current IPO section.
• Step 2: Specify IPO details. Enter the number of lots and the price you wish to apply for.
• Step 3: Enter UPI ID. After entering your UPI ID, click submit. This will place your bid with the exchange.
• Step 4: Mandate Notification. Your UPI app will receive a mandate notification to block funds.
• Step 5: Approve Request. Your funds will be blocked once you approve the mandate request on your UPI.