Simca Advertising IPO

About Simca Advertising IPO

The Simca Advertising IPO opens on Friday, May 8, 2026 and closes on Tuesday, May 12, 2026. The allotment of shares will take place on Wednesday, May 13, 2026. The credit of shares to the demat account will take place on Thursday, May 14, 2026. The initiation of refunds will take place on Thursday, May 14, 2026. The listing of shares will take place on Friday, May 15, 2026.

The offer consists of a fresh issue component. The fresh issue will include 0.32 crore shares of ₹58.04 crore. The total number of shares and aggregate amount are 31,71,600 shares aggregating up to ₹58 crores.

Simca Advertising IPO’s price band is set at ₹174 to ₹183 per share. The lot size for an application is 600 shares. The minimum amount of investment required by a retail investor is ₹2,19,600 (1,200 shares) (based on upper price). The minimum lot size investment for HNI is 3 lots (1,800 shares), amounting to ₹3,29,400.

Simca Advertising is in the business of providing advertising services, with a focus on Out of Home (“OOH”) media in Mumbai and Maharashtra. They offer a range of OOH advertising solutions that help brands reach people in public spaces. These include hoardings, gantries, bus side and back panels, bus shelters, kiosks, utilities, and vinyl signage.

Objectives of Simca Advertising IPO

• Purchase and installation of LED (“Light-emitting diode”) screens.
  
• Funding for strategic collaboration with Capital World Media Services Private Limited (“CWM”) for monetization of 20 LED digital advertising screens.
  
• Funding their incremental working capital requirements.
  
• General corporate purposes.
  

Industry Outlook

The advertising industry in India is experiencing dynamic growth, driven by evolving consumer behaviour, rapid digitalisation, and an increasingly competitive market landscape. Traditional media such as television, print, and outdoor advertising continue to hold relevance, especially in regional markets, while digital platforms are rapidly transforming the way brands engage with audiences.

Digital advertising technology has significantly transformed both Transit and Traditional Out-of-Home (OOH) advertising formats, offering greater flexibility and enhanced engagement opportunities. Several factors are fuelling the rapid expansion of DOOH in India. Key drivers include the advancement of robust measurement and analytics tools that offer advertisers better campaign performance tracking, government initiatives that support the development of smart cities and digital infrastructure, and the creative flexibility enabled by digital content formats.

The revenue of DOOH advertising sector in India is projected to rise sharply to ₹963 crore by CY2027E. This impressive growth is underlined by a compound annual growth rate (CAGR) of 42.68% over the seven-year period.

About Simca Advertising

Simca Advertising is in the business of providing advertising services, with a focus on Out of Home (“OOH”) media in Mumbai and Maharashtra. They offer a range of OOH advertising solutions that help brands reach people in public spaces. These include hoardings, gantries, bus side and back panels, bus shelters, kiosks, utilities, and vinyl signage. They work across different advertising formats and locations to help their clients communicate with their target audiences. Their services include selecting the right locations and creating media plans that aim to deliver value and reach. They support clients with end-to-end OOH campaign execution, helping them use public space as a communication channel to increase awareness and visibility.

Strengths of Simca Advertising

• Established market presence and media network in OOH Advertising.
• Comprehensive advertising solutions for brand engagement.
• Cost-effectiveness, ROI for advertisers along with brand awareness and consumer recall.
• Strong partnerships, industry collaborations and competitive market advantage.
• Experienced management team with managerial, creative and technical expertise and industry relationships.

Risks of Simca Advertising

• Dependence on leased media sites and third-party assets may affect business operations.
• Any harm to the “SIMCA” brand image in Mumbai could negatively impact operations and financials.
• Involvement of promoter in similar line of business may lead to potential conflicts of interest.
• Increase in cost or unavailability of OOH ad space may adversely affect operations.
• Geographical concentration of operations in MMR may adversely affect business.

Source: www.bseindia.com Notes: (1) The figures for the listed industry peers are based on the Audited Standalone Financial Statements filed for the financial year ended March 31, 2025.

(2) P / E Ratio has been computed based on their respective closing market price on April 30, 2026 as divided by the Basic EPS as on March 31, 2025.

(3) CMP is the closing prices or the last traded price of respective scripts as on April 30, 2026.

Anchor Investor Bidding Date: Thursday, May 07, 2026

**The company in consultation with the BRLM, may consider participation by Anchor Investors in accordance with the SEBI ICDR Regulations. The Anchor Investor Bidding Date shall be one Working Day prior to the Bid / Issue Opening Date.

Registrar: MUFG Intime India Private Limited (formerly known as Link Intime India Private Limited)
Book Running Lead Manager: Socradamus Capital Private Limited

Simca Advertising Business Model

The company earns its revenue through providing advertising services, with a focus on Out of Home (“OOH”) media in Mumbai and Maharashtra.

Simca Advertising Growth Trajectory

Simca Advertising’s Total Income for FY25 was ₹75.090 crores, whereas in FY24 and FY23 it was ₹49.305 crores and ₹11.956 crores, respectively.

The Profit After Tax for FY25 was ₹9.975 crores, whereas in FY24 and FY23 it was ₹5.776 crores and ₹1.566 crores, respectively.

Their EBITDA for FY25 was ₹13.489 crores, whereas in FY24 and FY23 it was ₹7.723 crores and ₹2.115 crores, respectively.

Simca Advertising Market Position

They operate a portfolio of over 100 Out-of-Home (OOH) media assets across Mumbai, covering high-traffic locations such as arterial roads, major junctions, commercial hubs, and market areas. They serve a diversified client base across multiple sectors, including advertising agencies, entertainment, real estate, fashion and lifestyle, insurance, and government organizations.

As of 31 March 2025, the company’s Total Income, Profit After Tax, and EBITDA were ₹75.090 crores, ₹9.975 crores, and ₹13.489 crores, respectively.

How to apply for Simca Advertising IPO?

• Step 1: Log in to your Kotak Neo Demat account to access IPO investments. Next, select the current IPO section.
• Step 2: Specify IPO details. Enter the number of lots and the price you wish to apply for.
• Step 3: Enter UPI ID. After entering your UPI ID, click submit. This will place your bid with the exchange.
• Step 4: Mandate Notification. Your UPI app will receive a mandate notification to block funds.
• Step 5: Approve Request. Your funds will be blocked once you approve the mandate request on your UPI.