Meesho Says 75% Of Orders Now Come Through AI-Powered Recommendations

Meesho is deepening its artificial intelligence (AI) push as the SoftBank-backed e-commerce platform reported strong growth in FY26.

The company said more than 70% of its code is now generated using AI tools, while orders rose 43% year-on-year to 717 million. Net Merchandise Value also climbed 43% to ₹11,371 crore during the March quarter, reflecting how AI-led features are beginning to shape both customer behaviour and business performance.

The company, led by founder and chief executive Vidit Aatrey, is increasingly positioning itself as a technology-first platform rather than just an online marketplace. In its latest shareholder communication, Meesho said AI is now integrated across coding, testing, fraud detection, customer support and personalised shopping experiences.

Why Is AI Becoming Central To Meesho’s Strategy?

Aatrey said the company has made a “deliberate bet” on AI to speed up product development and improve reliability across the platform. According to Meesho, tasks that earlier took weeks can now be completed within days because of AI-assisted software development.

The company’s recommendation engine, PRISM, is already driving results. More than 75% of orders now come from personalised feeds instead of traditional search-based shopping. This marks a shift towards discovery-led commerce, where users are shown products based on behaviour and preferences rather than manually typing search queries.

Meesho’s finance chief Dhiresh Bansal said the company is not currently using AI as a cost-cutting tool. Instead, the focus remains on improving execution speed and removing engineering bottlenecks that previously slowed down new product launches.

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Voice Commerce And India-Focused AI Tools

The company is also betting heavily on voice-led commerce. Its AI shopping assistant, Vaani, crossed 1.5 million users within a month of launch. Meesho said customers using the feature showed a 22% higher conversion rate compared to earlier benchmarks.

Beyond shopping assistance, the platform is building AI systems tailored for Indian users. The GeoIndia LLM assists with understanding difficult vernacular addresses as well as enhances accuracy in delivery, whereas TrustMesh was able to identify almost 9 million high-risk transactions in FY26. The internal platform named Chorus currently solves about 62% of support tickets without human intervention.

With Meesho’s growth into smaller towns and other regional locations, it looks like the organisation views AI as the infrastructure technology behind its future expansion.

Sources:

Moneycontrol

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