Landmark Cars IPO Details
Issue Date
--
Price Range
₹506 - ₹481
Lot Size
29
IPO Size
₹552.10 Cr
Landmark Cars IPO Listing Details
Listing On
23 Dec'22
Issue Price
₹481
Listed Price
₹ 471
Retail Gain/Listing Gain
▼-6.92%
Schedule of Landmark Cars IPO
Start date
End date
Allotment of bids
Refund Initiation
Listing on exchange
23/12/2022
Company Background
Landmark Cars Limited is a leading premium automotive retail business in India with dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen and Renault. (Source: CRISIL Report, September 2022). The company also has a commercial vehicle dealership with Ashok Leyland in India.
The company has presence across the automotive retail value chain, including sales of new vehicles, after-sales service and repairs (including sales of spare parts, lubricants and accessories), sales of pre-owned passenger vehicles and facilitation of the sales of third-party financial and insurance products.
Landmark Cars started its operations and opened the first dealership for Honda in CY1998, and has expanded its network to include 112 outlets in 8 Indian states and union territories, comprised of 59 sales showrooms and outlets and 53 after-sales service and spares outlets, as of June 30, 2022.
The company is focused on the premium and luxury automotive segments. It was the number one dealer in India for Mercedes in terms of retail sales for Fiscal 2022, number one dealer in India for Honda and Jeep in terms of wholesale sales for Fiscal 2022 and the top contributor to Volkswagen retail sales for calendar year 2021. In addition, it was the third largest dealership in India for Renault in terms of wholesale sales contribution for calendar year 2021. (Source: CRISIL Report, September 2022).
Landmark Cars’ vehicle dealership network is spread across 32 cities in eight states and union territories including Maharashtra, Uttar Pradesh, Gujarat, Haryana, Madhya Pradesh, Punjab, West Bengal and the National Capital Territory of Delhi. These states and union territories constituted approximately 51% of Indian vehicle demand in Fiscal 2022. In addition, the company has an online presence through its website for Group Landmark, websites for its individual dealerships and the websites of OEMs to showcase its brands including the latest model launches by OEM partners and to facilitate lead generation. The company began taking bookings online through its website for Group Landmark in June 2021 which is leading to monthly sales each month.
Competitive Strengths
Leading automotive dealership for major OEMs
Growing presence in after-sales segment leading predictable growth
Comprehensive business model capturing entire customer value-chain
Robust business processes
Key Strategies
Here are a few strategies Landmark Cars Limited has for its business:
- Continue expansion focusing on high growth segments and brands
- Expand after-sales service business
- Build pre-owned passenger vehicle business
- Continue to invest in technology and digitalizing sales & service channels
- Continue strategic acquisitions to expand geographic reach in premium and luxury brands
Key Financials
And finally here’s a look at key financials of Landmark Cars Limited
Source: Landmark Cars Limited RHP

How to apply for IPO through ASBA
00m 58s
Landmark Cars IPO FAQs
The Landmark Cars IPO opens for subscription from [-] to [-], with a total issue size of ₹552.10 Cr. The IPO price band is ₹506 to ₹481 per share with a lot size of 29. The company aims to list the shares on BSE & NSE on 23-12-2022.
The Landmark Cars IPO will open for subscription on [-] and will close on [-] for investors.
The minimum lot size for the Landmark Cars IPO is 29 equity shares, requiring a minimum investment of ₹[-] for retail investors applying in the IPO.
The price band of the Landmark Cars IPO has been fixed at ₹506 to ₹481 per equity share.
You can apply for the Landmark Cars IPO online through the Kotak Neo Website or the Kotak Neo App using UPI or ASBA during the IPO subscription period.
Landmark Cars IPO allotment will take place on [-].
You can check the Landmark Cars IPO allotment status online on the registrar’s website or on the NSE and BSE IPO allotment pages using your application number, PAN, or demat account details.
Landmark Cars shares will list on the stock exchanges on 23-12-2022.
The Landmark Cars Limited IPO has an issue size of Rs. 552 crores. The IPO opens for subscription on 13th December and ends on 15th December.
The allotment dates are yet to be announced.
Link Intime India Private Limited is the registrar for this IPO.
You can read more about Landmark Cars Limited and its IPO from the company’s red herring prospectus (RHP) here: Landmark Cars Limited RHP.
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