Century Business Media IPO

About Century Business Media IPO

The offer consists of a fresh issue component. The fresh issue will include up to 23,16,000 equity shares aggregating up to ₹ [-] crores. The total number of shares and aggregate amount are yet to be finalised.

The Century Business Media price band is set at XX to XX per share. The lot size for an application is XX. The minimum amount of investment required by an individual investor is ₹XX (XX shares) (based on upper price). The minimum lot size investment for HNI is YY.

The Century Business Media IPO opens on TBA and closes on TBA. The allotment of shares will take place on TBA. The credit of shares to the demat account will take place on TBA. The initiation of refunds will take place on TBA. The listing of shares will take place on TBA.

Century Business Media provides Out-of-Home (“OOH”) advertising solutions across multiple environments, including airports, railway stations, metro stations, and urban city locations. Their service portfolio includes the installation, operation, and maintenance of various advertising formats, such as static billboards, digital screens, unipole, gantries, pole kiosks, and other media.

Objectives of Century Business Media

• Funding the capital expenditure towards the purchase of media assets.
• Payment of security deposit for advertising rights at Patna, Deoghar and Darbhanga airport.
• Repayment of certain borrowing availed by the company.
• To meet the working capital requirements.
• General corporate purpose.

Industry Outlook

India’s advertising market is projected to grow 7.8 per cent in 2025, reaching ₹1,37,099 crores (US$ 1,601 crores), supported by strong domestic demand, government investment, and a vibrant services sector.

Digital advertising will expand 11.4 percent to ₹67,991 crores, accounting for half the market, led by social media at 16.4 percent growth, short-form video at 12.9 percent, and search at 8.9 percent. Traditional media will rise 4.5 percent to ₹69,108 crores, with television and streaming remaining dominant, print showing moderate growth, and out-of-home rebounding 13.5 percent.

Century Business Media Company Information

Established in 1999, Century Business Media provides advertising services with a primary focus on Out-of-Home (“OOH”) media formats, including both digital and non-digital solutions. They operate primarily in the Airport Out-of-Home (“AOOH”) and Railway Out-of-Home (“ROOH”) segments by offering advertising spaces within and outside airport terminal buildings and through digital and static hoardings across railway stations and railway land.

They have recently commenced Metro Out-of-Home (“MOOH”) advertising, including advertisements on Platform Screen Doors (“PSDs”), and have also started offering in-shop branding services. Additionally, they provide a variety of traditional city media formats, including hoardings, billboards, unipole, multipoles, pole kiosks, wall wraps, wall paintings, lollipops, gantries, in-shop branding, and other related media assets.

Strengths of Century Business Media

• Diversified revenue from clients in multiple locations and geographies across India.
• Access to strategic advertising rights across multiple media assets.
• Experience of their promoters and senior management team.
• Focus on customer satisfaction and execution capabilities.
• Strong client retention and repeat business.

Risks of Century Business Media

• Any shortage or price escalation in the availability and cost of suitable media sites, including hoardings.
• Any operational inefficiency, delay, quality issue, or financial instability at a third-party vendor’s end, such as labour shortages, non-availability of materials, equipment failure, or cash flow constraints.
• Any reduction in passenger footfall at the airports, railway stations, and metro stations where they operate.
• Any downturn in the industries in which their customers operate.
• Competition in the outdoor media advertising industry, particularly in airport, railway, metro, and city-based advertising.

Notes:
(i) Source-All the financial information for listed industry peer "Bright Outdoor Media Limited" and “Signpost India Limited” mentioned above is sourced from the Annual Reports of the aforesaid companies for the year ended March 31, 2025, March 31, 2024 and March 31, 2023 and for “Cash UR Drive Marketing Limited” the same is sourced from, prospectus filed with stock exchange dated August 05, 2025.

(ii) Market Price for the listed peer mentioned above is sourced from stock exchange data dated August 29, 2025 to compute the corresponding financial ratios.

(iii) Further, P/E Ratio is based on the current market price of the respective scrips available on BSE SME, BSE and NSE respectively.

(iv) The EPS, NAV, RoNW and Total Income of the Company are taken as per Restated Consolidated Financial Statement for the Financial Year 2024-25.

(v) NAV per share is computed as the closing net worth divided by the closing outstanding number of paid-up equity shares.

(vi) P/E Ratio of the peer companies are based on the audited financial results of the company for the year ended March 31, 2025.

(vii) RoNW has been computed as net profit after tax divided by closing net worth.

(viii) Net worth has been computed as total of Equity Share Capital and Reserves & Surplus.

(ix) The face value of Equity Shares of Century Business media is ₹10/- per Equity Share and the Issue price is [-] times the face `value of equity share.

Anchor Investor Bidding Date: TBA

Registrar: KFin Technologies Limited
Book Running Lead Managers: Hem Securities Limited

Century Business Media Business Model

The company earns its revenue through the following: Providing Out-of-Home (“OOH”) advertising solutions across multiple environments, including airports, railway stations, metro stations, and urban city locations. Their service portfolio includes the installation, operation, and maintenance of various advertising formats, such as static billboards, digital screens, unipole, gantries, pole kiosks, and other media.

Century Business Media Growth Trajectory

Century Business Media’s total income for the financial year 2024-25 stood at ₹36.91 crores, whereas in the financial year 2023-24 the same stood at ₹32.27 crores, representing an increase of 14.39%.

During the financial year 2024-25, the net revenue from operations of their company increased to ₹36.65 crores as against ₹32.03 crores in the financial year 2023-24, representing an increase of 14.42%.

The company reported restated profit after tax for the financial year 2024-25 of ₹4.70 crores in comparison to ₹3.68 crores in the financial year 2023-24.

Their EBITDA increased from ₹5.58 crores in financial year 2023-24 to ₹7.18 crores in financial year 2024-25.

Century Business Media Market Position

Century Business Media has an operational presence across Bihar, Jharkhand, West Bengal, and the North Eastern states, managing outdoor media assets and executing advertising campaigns. Beyond these regions, they provide OOH advertising services across India through a mix of exclusive and non-exclusive media rights, catering to a client base in multiple states and industry sectors. They hold exclusive advertising rights at the airports in Patna, Ranchi, Deoghar, Darbhanga, and Jorhat, and non-exclusive rights at Dimapur and Itanagar airports.

Additionally, they have marketing rights at Gaya, Agartala, and Silchar airports. In the railway segment, they hold exclusive advertising rights outside station campuses under the East Central Railway (“ECR”) zone, covering the divisions of Danapur, Dhanbad, Mughalsarai, Samastipur, and Sonepur, encompassing a total of 714 railway stations. In the metro segment, they hold Platform Screen Door (“PSD”) advertising rights at Howrah and Esplanade metro stations.

As of 31 March 2025, the company’s Total Income, Profit After Tax, and EBITDA were ₹36.913 crores, ₹4.705 crores, and ₹7.177 crores, respectively.

How to apply for Century Business Media IPO?

• Step 1: Log in to your Kotak Neo Demat account - Log in to your Demat account to access IPO investments. Next, select the current IPO section.
• Step 2: Specify IPO details - Enter the number of lots and the price you wish to apply for.
• Step 3: Enter UPI ID - After entering your UPI ID, click submit. This will place your bid with the exchange.
• Step 4: Mandate Notification - Your UPI app will receive a mandate notification to block funds.
• Step 5: Approve Request - Your funds will be blocked once you approve the mandate request on your UPI.