Rentomojo IPO

About Rentomojo IPO

The Rentomojo IPO opens on TBA and closes on TBA. The allotment of shares will take place on TBA. The credit of shares to the demat account will take place on TBA. The initiation of refunds will take place on TBA. The listing of shares will take place on TBA.

The offer consists of both a fresh issue and an offer for sale component. The fresh issue will include [TBA] shares aggregating up to ₹150 crores. The offer for sale portion includes 2,83,99,567 shares of ₹1aggregating up to ₹[TBA] crores. The total number of shares and aggregate amount are yet to be finalised.

Rentomojo IPO’s price band is set at TBA to TBA per share. The lot size for an application is TBA. The minimum amount of investment required by a retail investor is ₹TBA (TBA shares) (based on upper price). The minimum lot size investment for HNI is TBA.

Rentomojo operates a technology-driven, full-stack direct-to-consumer online rental and subscription platform for furniture and appliances in India. They are the largest online rental and subscription platform for home furniture and appliances based on live subscribers as of March 31, 2025 and September 30, 2025, and subscription revenue during Fiscal 2025, amongst leading home furniture and appliance rental platforms in India. (Source: Redseer Report)

Objectives of Rentomojo IPO

• Repayment/ prepayment, in full or in part, of certain outstanding borrowings and accrued interest thereon availed by the company.

• Payment of lease rental/ license fee for their warehouses and experience stores (premises).

• General corporate purposes.

Industry Outlook

India’s urban expansion has transformed the country’s economic and social landscape. Migration toward cities is driven by emerging job opportunities in global capability centres, growth of manufacturing and industrial clusters, and development of technology and startup ecosystems among other drivers. Rising urbanization has led to a supply-demand imbalance in the housing market, pushing property prices beyond the reach of many households. Within the rental stock in India, nearly approximately 80% is unfurnished or semi-furnished, placing the setup burden on incoming tenants. With urban tenancy averaging just approximately 1.6 years, the cycle repeats frequently: making ownership of bulky, depreciating assets economically inefficient for mobile households. These realities create powerful tailwinds for models that simplify home setup, reduce time-to-liveability, and minimize upfront cash outflow paving the way for flexible, service-oriented living solutions to thrive.

The home furniture and appliances rental industry in India represents a large and rapidly expanding opportunity, with a total addressable market of approximately ₹ 69520 crores (approximately US$ 819.99 crores) in CY2025. This market is expected to grow at a compounded annual growth rate of approximately 11% to reach approximately ₹ 117209.99 crores (approximately US$ 1380 crores) by CY2030, driven by India’s young demographic profile, rising consumption and urban migration, increasing formal workforce participation, growing rental housing penetration, a shift towards asset-light lifestyles, and widening adoption of subscription-based consumption among young working professionals. (Source: Redseer Report)

About Rentomojo

Rentomojo operates a technology-driven, full-stack direct-to-consumer online rental and subscription platform for furniture and appliances in India. They enable subscribers to access home essentials through affordable, long-term and flexible subscription plans backed by a reliable and a full-stack asset-lifecycle model. Their integrated asset lifecycle model, spanning across category management, designing, procurement, refurbishment, servicing, reverse logistics and multi-cycle redeployment, helps them deliver a flexible living experience to modern age consumers of India. In addition, they focus on offering high service quality, to drive subscriber satisfaction and retention.

Their platform, operating through an omni-channel mechanism, combining online ordering platform and experience stores (67 experience stores across India, as of September 30, 2025), enables consumers to access high-quality furniture and appliances on a flexible subscription plan, thus eliminating the need for large upfront purchases, repair and maintenance hassles, relocation concerns, limitations on upgrading products and long-term ownership commitments. The furniture and appliances that they offer consumers have a diverse mix of brands including Haier, Wakefit, Livpure and Duroflex as well as their own private-label brands.

Strengths of Rentomojo

• Consistently profitable D2C player since Fiscal 2023, driven by predictable recurring revenues, acyclical performance and high return on capital employed.

• Leading furniture and appliance rental platform, where scale enables higher subscriber engagements – creating organic demand.

• Integrated multi-stack business model driving a self-reinforcing flywheel at the intersection of e-commerce, subscription, and re-commerce.

• Proven track record of extended reuse during asset life cycle and consistent cohort returns.

• Proprietary technology stack seamlessly facilitating end-to-end operational integration.

• Founder-led company supported by a professional management team and marquee shareholders.

Risks of Rentomojo

• They derive most of their revenues by renting furniture and appliances (along with other recurring subscription revenue.

• If they are unable to procure products from their vendors on commercially acceptable terms or if their third-party manufacturers choose not to manufacture products for them or fail to maintain quality standards or if their margins are impacted by higher supply costs or raw material price increases or there is a delay in supply of the products.

• To be able to continue to grow the number of subscribers that utilize their rental platform and rental products.

• Failures in their technology platforms and resulting interruptions in the availability of their services.

• Cyber security breaches and attacks against their systems.

• They leverage artificial intelligence and machine learning in critical areas of their operations.

• Their operations are manpower intensive.

• They are dependent on third party transport service providers for timely delivery of products to their subscribers.

Anchor Investor Bidding Date: TBA

Registrar: KFin Technologies Limited

Book Running Lead Managers:

• Motilal Oswal Investment Advisors Limited

• Axis Capital Limited

• IIFL Capital Services Limited (formerly known as IIFL Securities Limited)

Rentomojo Business Model

The company earns its revenue through a technology-driven, full-stack direct-to-consumer online rental and subscription platform for furniture and appliances in India.

Rentomojo Growth Trajectory

Rentomojo’s Total Income for FY25 was ₹271.961 crores, whereas in FY24 and FY23 it was ₹195.797 crores and ₹123.868 crores, respectively.

The Profit After Tax for FY25 was ₹43.106 crores, whereas in FY24 and FY23 it was ₹22.412 crores and ₹4.410 crores, respectively.

Their EBITDA for FY25 was ₹118.439 crores, whereas in FY24 and FY23 it was ₹78.152 crores and ₹52.930 crores, respectively.

Rentomojo Market Position

As of September 30, 2025, Rentomojo had 227,511 live subscribers spread across 22 cities in India.

Rentomojo operates 21 warehouses with an aggregate of 444,486 square feet of warehousing space. They have the largest base of inhouse and contractual technicians, carpenters, painters, and unskilled workers, amongst leading home furniture and appliance rental platforms in India comprising 1,688 personnel as of September 30, 2025, making their manpower-led refurbishment infrastructure among the largest such units in India. (Source: Redseer Report)

As of 31 March 2025, the company’s Total Income, Profit After Tax, and EBITDA were ₹271.961 crores, ₹43.106 crores, and ₹118.439 crores, respectively.

How to apply for Rentomojo IPO?

• Step 1: Log in to your Kotak Neo Demat account to access IPO investments. Next, select the current IPO section.

• Step 2: Specify IPO details. Enter the number of lots and the price you wish to apply for.

• Step 3: Enter UPI ID. After entering your UPI ID, click submit. This will place your bid with the exchange.

• Step 4: Mandate Notification. Your UPI app will receive a mandate notification to block funds.

• Step 5: Approve Request. Your funds will be blocked once you approve the mandate request on your UPI.