Liqvd Digital India IPO

About Liqvd Digital India IPO

The Liqvd Digital India IPO opens on TBA and closes on TBA. The allotment of shares will take place on TBA. The credit of shares to the demat account will take place on TBA. The initiation of refunds will take place on TBA. The listing of shares will take place on TBA.

The offer consists of both a fresh issue and an offer for sale component. The fresh issue will include up to [-] equity shares of the face value of ₹5 each aggregating up to ₹37 crores. The offer for sale portion includes up to 10,54,400 equity shares of the face value of ₹5 each aggregating up to ₹ [-] crores. The total number of shares and aggregate amount are yet to be finalised.

Liqvd Digital India IPO’s price band is set at TBA to TBA per share. The lot size for an application is TBA. The minimum amount of investment required by a retail investor is ₹TBA (TBA shares) (based on upper price). The minimum lot size investment for HNI is TBA.

Liqvd Digital India provides effective media solutions and leverage technology to help brands, companies, and businesses identify, target, acquire, and retain the right audience for their products and services. They serve a broad client base, working with large enterprises, mid-sized brands, and direct-to-consumer startups.

Objectives of Liqvd Digital India IPO

• Funding the purchase consideration for the acquisition of a 23.21% stake in AdLift Marketing Private Limited.
• Funding capital expenditure to be incurred for the establishment of a Full-Scale Video Content Production Hub (“Full-Scale VCP Hub”).
• Funding their incremental working capital requirements.
• Funding inorganic growth through unidentified acquisitions and general corporate purposes.

Industry Outlook

In FY25, India's digital advertising spends reached ₹58,100.0 crores, registering a CAGR of 26.0% between FY19 and FY25. By FY30F, the market is projected to reach ₹1,17,526.6 crores at a CAGR of 15.1% between FY25 and FY30F. A significant contributor to digital advertising is the rise in mobile advertising. By 2030F, mobile advertising will reach ₹1,01,425.4 crores, registering a CAGR of 17.5%.

Desktop and tablet advertising will reach ₹16,101.1 crores, registering a CAGR of 4.7% between FY25 and FY30F. Between FY25 and FY30F, digital ad spends by Startups/MSMEs are projected to grow at a CAGR of 20.1%, reaching ₹52,299.3 crores by FY30, while large enterprises are expected to grow at a CAGR of 11.9%, reaching ₹65,227.3 crores.

About Liqvd Digital India

Within the digital marketing landscape, Liqvd Digital India (founded in 2013) is positioned as a creative-first agency offering end-to-end marketing solutions. Its services encompass content creation and production, media buying, content marketing, and performance reporting. Following the acquisition of AdLift, the agency has expanded its capabilities to include performance monitoring, SEO, and AI-driven content creation, positioning itself as a one-stop solution for clients seeking integrated marketing services.

The company develops and manages a range of digital marketing content through services like social media management, media planning and buying across platforms, online reputation management, creative and content production, influencer marketing operated through an in-house creator network, and web and application development.

Strengths of Liqvd Digital India

• Full-service digital marketing solutions from performance media buying to creative content creation, influencer marketing, search engine optimisation, and performance marketing.
• Experienced promoters and management team with strong domain expertise, supported by a well-trained and skilled workforce.
• A diversified and loyal client portfolio, spanning multiple industries and verticals.
• In-house technology and optimised operational workflows to deliver scalable, data-driven campaigns with precision and speed.

Risks of Liqvd Digital India

• Any or all of their top 10 clients were to suffer a deterioration of their business, cease doing business with them, or substantially reduce their dealings with the company.
• Any adverse developments affecting their operations in Maharashtra and Gujarat.
• Any decrease in demand for marketing services in IT & Communications, FMCG, and Financial Services industries.
• Any changes in trend or decrease in digital advertisement spend by their clients.
• Unavailability of platforms or spaces where they advertise their content.

Notes:

1. The figures for the company are based on Restated Financial Statements for the year ended March 31, 2025.
   
2. Financial information for listed industry peers mentioned above is sourced from the Industry Report issued by Ken Research Private Limited dated 19th September, 2025 & Annual Reports of the Respective Companies published on NSE/BSE as the case maybe.
   
3. Current Market Price (CMP) is the closing price as on September 19, 2025 and is sourced from www.bseindia.com/www.nseindia.com as the case maybe. For the company, CMP = Offer Price.
   
4. P/E Ratio has been computed based on the CMP as decided divided by the Basic EPS as on March 31, 2025 which is the last audited consolidated/standalone financial statements available.
   
5. RoNW (RoE) is calculated as Net profit after tax divided by Average of Net worth at the end of the year and Net worth at the beginning of the year.
   
6. Net Asset Value per Equity Share is calculated as Net worth as per the Restated Financial Statements divided by Number of equities shares outstanding as at the end of year (inclusive of the effect of corporate actions of bonus and split).
   
7. The Offer Price determined by the Company in consultation with the BRLM is justified on the basis of the above parameters.
   
8. Listed peers are as identified by the company on the basis of similar industry / sector as the Company, however the peers may not be comparable with size of the company. Few of the products as well as the product split will vary peer to peer.
   

Anchor Investor Bidding Date

TBA

• Registrar: Bigshare Services Private Limited
• Book Running Lead Managers: Indorient Financial Services Limited

Liqvd Digital Business Model

The company earns its revenue through providing effective media solutions and leveraging technology to help brands, companies, and businesses identify, target, acquire, and retain the right audience for their products and services. They serve a broad client base, working with large enterprises, mid-sized brands, and direct-to-consumer startups.

Liqvd Digital India Growth Trajectory

(Restated Data) Liqvd Digital India’s total income for FY25 was ₹25.03 crores, whereas in FY24 and FY23 it was ₹18.28 crores and ₹16.83 crores, respectively.

Their profit after tax for FY25 was ₹2.25 crores, whereas in FY24 and FY23 it was ₹1.90 crores and ₹0.77 crores, respectively.

Their EBITDA for FY25 was ₹3.93 crores, whereas in FY24 and FY23 it was ₹3.81 crores and ₹1.05 crores, respectively.

Liqvd Digital India Market Position

Liqvd Digital India provides its services to clients from various industry sectors such as information technology & communications, FMCG, logistics, financial services, manufacturing, and healthcare. They have served 85 clients over the last three years.

As of 31 March 2025, the company’s Total Income, Profit After Tax, and EBITDA were ₹25.026 crores, ₹2.248 crores, and ₹3.931 crores, respectively.

How to apply for Liqvd Digital India IPO?

• Step 1: Log in to your Kotak Neo Demat account - Log in to your Demat account to access IPO investments. Next, select the current IPO section.
• Step 2: Specify IPO details - Enter the number of lots and the price you wish to apply for.
• Step 3: Enter UPI ID - After entering your UPI ID, click submit. This will place your bid with the exchange.
• Step 4: Mandate Notification - Your UPI app will receive a mandate notification to block funds.
• Step 5: Approve Request - Your funds will be blocked once you approve the mandate request on your UPI.