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Module 7
Industry and Sector Analysis
Course Index
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Chapter 2 | 4 min read

Sector-Specific Valuation Metrics: How They Differ by Industry

Ravi sat back, contemplating the diverse impacts of economic cycles on different sectors. He recognised that a single valuation metric couldn’t fully assess companies across all industries. It was time to explore why various industries require their unique metrics and how these metrics help investors evaluate companies effectively.

Industries operate on distinct principles. The factors driving a pharmaceutical company differ significantly from those affecting a construction firm. As a result, investors need specialised metrics to assess each sector accurately. Here’s why a customised approach is essential:

  • Capital Intensity Variance: Capital-intensive industries, like manufacturing, rely on physical assets, making metrics like Return on Assets (ROA) crucial. By contrast, tech firms, with fewer physical assets, may focus on revenue growth metrics.
  • Growth Potential & Lifecycle: Growth varies by industry. For instance, tech start-ups prioritise revenue growth, making revenue multiples more relevant. Meanwhile, stable sectors like utilities may emphasise metrics focused on stability, such as dividend yield.
  • Risk & Cash Flow Stability: Industries also vary in risk. Consumer goods companies have predictable cash flows, while biotech firms face product and regulatory risks. Thus, cash flow-focused metrics, such as Discounted Cash Flow (DCF), may suit companies with volatile cash flows.
  • Industry-Specific Drivers: Each sector has unique performance drivers. For instance, real estate values depend on property prices, while banking is heavily influenced by interest rates. Industry-specific metrics like the loan-to-deposit ratio in banking or Funds From Operations (FFO) in real estate help capture these dynamics.

Now, let’s explore some sectors and the key metrics investors use for accurate company evaluation:
1. Real Estate Sector:

  • Funds from Operations (FFO): Traditional metrics may not reflect real estate profitability due to depreciation. FFO, which adds back non-cash expenses, provides a clearer picture of cash generation for real estate companies, especially REITs.

2. Retail Sector:

  • Same-Store Sales Growth: This metric reveals organic growth by tracking revenue growth in stores open for over a year, helping investors distinguish between organic growth and expansion-led growth.

3. Banking Sector:

  • Net Interest Margin (NIM): This metric, the spread between interest earned on loans and interest paid on deposits, indicates a bank's profitability. A higher NIM implies effective management of assets and liabilities.

4. Technology Sector:

  • Customer Acquisition Cost (CAC) & Lifetime Value (LTV): For SaaS companies, these metrics are essential. CAC measures the cost to gain new customers, while LTV shows the potential revenue from each customer. The LTV/CAC ratio indicates profitability and growth sustainability.

5. Energy Sector:

  • Reserve Replacement Ratio (RRR): For oil and gas companies, RRR measures the amount of reserves added versus extracted, with a ratio over 100% indicating sustained reserves—a key indicator of long-term sustainability.

6. Pharmaceutical Sector:

  • R&D Intensity: High R&D spending, compared to revenue, signals a pharmaceutical firm’s commitment to innovation and potential growth, though this comes with higher risk.

Note: This list isn’t exhaustive, so investors should continue learning and staying updated on industry-specific valuation metrics.

Conclusion

Sector-specific metrics provide insight into a company's value by accounting for industry-specific factors. For investors, knowing which metrics matter most for each sector can be the difference between an informed investment and a missed opportunity.

In the next chapter, we’ll explore Porter's Five Forces and PESTLE Analysis to understand the competitive landscape and external factors influencing industries.

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Understanding the Impact of Economic Cycles on Sectors
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Porter's Five Forces and PESTLE Analysis

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