Novus Loyalty IPO

About Novus Loyalty IPO

The Novus Loyalty IPO opens on TBA and closes on TBA. The allotment of shares will take place on TBA. The credit of shares to the demat account will take place on TBA. The initiation of refunds will take place on TBA. The listing of shares will take place on TBA.

The offer consists of both a fresh issue and an offer for sale component. The fresh issue will include up to 35,00,000 equity shares aggregating up to ₹ [-] crores. The offer for sale portion includes up to 9,00,000 equity shares aggregating up to ₹ [-] crores. The total number of shares is up to 44,00,000 while the aggregate amount is yet to be finalised.

Novus Loyalty IPO’s price band is set at TBA to TBA per share. The lot size for an application is TBA. The minimum amount of investment required by a retail investor is ₹TBA (TBA shares) (based on upper price). The minimum lot size investment for HNI is TBA.

Novus Loyalty offers both on-premises with infrastructure and SaaS (software as a service) models along with AI-powered analytics to its clients. They operate in both the domestic market and the international market. They hold several quality certifications, including ISO/IEC 27001:2013 for providing professional IT service software development, website development, and mobile application development.

Objectives of Novus Loyalty IPO

• Funding of expenditure towards investment in upgrading existing products and development of new products.
  
• Business development and marketing activities including manpower hiring.
  
• General corporate purposes and unidentified inorganic acquisitions.
  

Industry Outlook

The India Loyalty Management Market is witnessing significant trends that are reshaping consumer engagement and brand loyalty. One major driver is the increasing digitalisation in the retail and service sectors, propelled by the rapid adoption of smartphones and the internet across urban and rural India.

This digital transformation has encouraged businesses to adopt loyalty management programmes that leverage online platforms, allowing for personalised customer experiences. Additionally, the growing competition among brands is pushing companies to implement innovative loyalty strategies to attract and retain customers effectively.

About Novus Loyalty

Novus Loyalty is a technology-driven company offering loyalty and rewards solutions tailored for industries such as Fintech, E-commerce, Software, Finance, Banking, FMCG and Real Estate. Focused on enhancing customer engagement, retention, and acquisition, they have developed a modern, scalable loyalty platform using the latest technology stack.

The company provides both customisable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers. The platform is built to be flexible and efficient, making it easy to connect with a company’s existing systems.

Strengths of Novus Loyalty

• Comprehensive loyalty solutions.
  
• Experienced promoters and management team.
  
• Clients in the international markets.
  
• Quality assurance, quality certification, and compliance.
  
• Professional management.
  

Risks of Novus Loyalty

• Significant disruptions in their information technology systems or breaches of data security.
  
• Any adverse developments affecting their operations in Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, New Delhi, and Karnataka.
  
• Any decline in demand for their services within the Fintech, Finance, and E-commerce verticals.
  
• Fluctuations in the performance of the industries in which their customers operate.
  
• Fluctuations in foreign currency exchange rates.
  

Source: www.bseindia.com, www.nseindia.com,

Notes:

1. The figures for Novus Loyalty are based on Restated Financial Statements for the year ended March 31, 2025, after considering the bonus issue.

2. P/E Ratio has been computed based on their respective closing market price on September 29, 2025, as divided by the Basic EPS as on March 31, 2025.

3. RoNW is calculated as Restated Profit for the year attributable to equity shareholders divided by the Net Worth of Novus Loyalty.

4. Net asset value per equity share is calculated as net worth as of the end of the relevant year divided by the weighted average number of equity shares outstanding at the end of the year.

5. Price Earning (P/E) Ratio in relation to the Issue Price of ₹[-] per share.

6. The face value of the share is ₹10/- per share and the Issue Price is of ₹[-] per share are [-] times of the face.

Anchor Investor Bidding Date: TBA

Registrar: KFin Technologies Limited
Book Running Lead Managers: Smart Horizon Capital Advisors Private Limited

Business Model

The company earns its revenue by offering loyalty and rewards solutions tailored for industries such as Fintech, E-commerce, Software, Finance, Banking, FMCG and Real Estate.

Novus Loyalty Growth Trajectory

(Restated Data) Novus Loyalty’s Total Income for FY25 was ₹104.63 crores, whereas in FY24 and FY23 it was ₹73.61 crores and ₹59.61 crores, respectively.

The Profit After Tax for FY25 was ₹3.58 crores, whereas in FY24 and FY23 it was ₹2.96 crores and ₹0.55 crores, respectively.

Their EBITDA for FY25 was ₹5.69 crores, whereas in FY24 and FY23 it was ₹4.82 crores and ₹2.27 crores, respectively.

Novus Loyalty Market Position

The company operates in both the domestic and international markets. In the domestic markets, their customer base is spread across states, namely Telangana, Haryana, Uttar Pradesh, Maharashtra, Punjab, Tamil Nadu, Rajasthan, Delhi and Karnataka. In the international markets, they are spread across the globe with presence in countries including the UAE, the USA, Australia and Puerto Rico.

As of 31 March 2025, the company’s Total Income, Profit After Tax, and EBITDA were ₹104.626 crores, ₹3.585 crores, and ₹5.687 crores, respectively.

How to apply for Novus Loyalty IPO?

• Step 1: Log in to your Kotak Neo Demat account - Log in to your Demat account to access IPO investments. Next, select the current IPO section.
• Step 2: Specify IPO details - Enter the number of lots and the price you wish to apply for.
• Step 3: Enter UPI ID - After entering your UPI ID, click submit. This will place your bid with the exchange.
• Step 4: Mandate Notification - Your UPI app will receive a mandate notification to block funds.
• Step 5: Approve Request - Your funds will be blocked once you approve the mandate request on your UPI.