Amagi Media Labs IPO

About Amagi Media Labs IPO

The offer consists of both a fresh issue and an offer for sale component. The fresh issue will include up to 2,26,03,878 shares (aggregating up to ₹816 crores). The offer for sale portion includes 2,69,42,343 shares of ₹5 (aggregating up to ₹973 crores). The total number of shares and aggregate amount are 4,95,46,221 shares (aggregating up to ₹1,789 crores).

Amagi Media Labs IPO price band is set at ₹343 to ₹361 per share. The lot size for an application is 41. The minimum amount of investment required by a retail is ₹14,801 (41 shares) (based on upper price). The lot size investment for sNII is 14 lots (574 shares), amounting to ₹2,07,214, and for bNII, it is 68 lots (2,788 shares), amounting to ₹10,06,468.

The Amagi Media Labs IPO opens on Tuesday, Jan 13, 2026 and closes on Friday, Jan 16, 2026. The allotment of shares will take place on Monday, Jan 19, 2026. The credit of shares to the demat account will take place on Tuesday, Jan 20, 2026. The initiation of refunds will take place on Tuesday, Jan 20, 2026. The listing of shares will take place on Wednesday, Jan 21, 2026.

Amagi Media Labs is a cloud-native SaaS solution provider that enables content providers, distributors and advertisers to manage, distribute, and monetise video. Their business is positioned at the intersection of content, distribution, and advertising, with their unified platform enabling the replacement of legacy broadcast infrastructure with intelligent, data-driven workflows.

Objectives of Amagi Media Labs IPO

• Investment in technology and cloud infrastructure.
• Funding inorganic growth through unidentified acquisitions and general corporate purposes.

Industry Outlook

The global media and entertainment market is expected to reach ₹3,01,30,000 crore (US$3,60,000 crore) by 2029, with broadcasting and streaming growing at a CAGR of 3.7%. Streaming's expansion is driven by high-speed internet, connected TV adoption, and AI-driven personalisation. On-demand OTT platforms (SVOD, AVOD, TVOD) are projected to grow significantly, reaching ₹28,20,000 crore (US$3,36,60,000 crore) by 2029. Free ad-supported streaming television (FAST) is the fastest-growing segment, expanding globally with premium, ad-supported content. Cloud-based workflows are increasingly adopted, offering cost efficiency, scalability, and adaptability to evolving viewer habits (Source: 1Lattice Report).

Amagi Media Labs Company Information

Founded in 2008, Amagi Media Labs is a software-as-a-service ("SaaS") company that connects media companies to their audiences through cloud-native technology. Their platform helps content providers and distributors upload and deliver video over the internet (commonly known as streaming) through smart televisions, smartphones and applications, instead of traditional cable or set-top box services. They also help monetise such content through targeted advertising services for advertisers.

Their technology has enabled the streaming of marquee events, such as the 2024 Paris Olympics, Union of European Football Association ("UEFA") football tournaments, the Academy of Motion Picture Arts and Sciences Awards (commonly known as the 'Oscars'), and the 2024 U.S. Presidential debates. According to the 1Lattice Report, as the media and entertainment industry's only end-to-end, artificial intelligence-enabled cloud platform (in the video category), they serve as the "industry cloud" for the sector.

Their cloud-based platform is designed to help media companies respond to the operational and business challenges of the new video economy. This platform integrates production, preparation, distribution and monetisation workflows into a single window, allowing customers to reduce complexity, improve operational efficiencies and increase their content revenue.

Strengths of Amagi Media Labs IPO

• One-stop glass-to-glass solutions provider.
• Positioned within a three-sided marketplace to leverage strong network effects.
• Proprietary, award-winning technology platform with artificial intelligence capabilities.
• Trusted by global customers with long-term relationships.
• Visionary founders with strong leadership and a culture of innovation.

Risks of Amagi Media Labs IPO

• Negative cash flows or decline in revenues can hurt the business
• Any adverse changes in the economic conditions that affect the economies of the geographies and markets in which they have a presence.
• The loss of one or more of their key customers or an inability to replace such customers.
• An inability to respond to rapid technological changes or develop new solutions and features that are attractive to their current and prospective customers.
• Any factors that adversely affect the video and media industry.
• Any disruption in the operation of cloud infrastructure operated by third parties for their platform and solutions.
• Technology failures or interruptions in the availability of their cloud-based solutions.
• Inability to dedicate sufficient resources to their research and development operations could erode their competitive advantage.
• The integration of artificial intelligence in their tools and solutions also exposes them to additional data security and privacy risks.

Anchor Investor Bidding Date: Monday, January 12, 2026

*The company, in consultation with the Book Running Lead Managers, may consider participation by Anchor Investors in accordance with the SEBI ICDR Regulations.

Registrar: MUFG Intime India Private Limited
Book Running Lead Managers:
Kotak Mahindra Capital Company Limited
Citigroup Global Markets India Private Limited
Goldman Sachs (India) Securities Private Limited
IIFL Capital Services Limited
Avendus Capital Private Limited

Amagi Media Labs Business Model

The company earns its revenue through offering a modular, cloud-native SaaS platform that enables media companies to modernise operations, unify fragmented workflows, and monetise video content globally. Their platform and solutions span three core business divisions of Cloud Modernisation, Streaming Unification, and Monetisation and Marketplace, providing "glass-to-glass" solutions.

Amagi Media Labs Growth Trajectory

Their revenue from operations grew at a CAGR of 30.70% to ₹1,162.64 crore in the financial year 2025 from ₹680.56 crore in the financial year 2023.

Total income increased by 29.83% to ₹1,223.31 crore for the financial year 2025 from ₹942.24 crore for the financial year 2024, primarily due to an increase in revenue from operations.

Revenue from operations increased by 32.24% to ₹1,162.64 crore for the financial year 2025 from ₹879.16 crore for the financial year 2024, primarily due to an increase in revenue from operations - sales of services.

Their restated loss for the year decreased by 71.95% to ₹(68.71) crore for the financial year 2025 from ₹(245.00) crore for the financial year 2024. (Note: () denotes negative)

Their EBITDA stood at ₹23.486 crore in financial year 2025 compared to ₹(155.533) crore in financial year 2024, and ₹(140.342) crore in financial year 2023, respectively.
(Note: () denotes negative)

Amagi Media Labs Market Position

As of September 30, 2025, they served over 400 content providers, over 350 distributors and over 75 advertisers across more than 40 countries. According to the 1Lattice Report, as of September 30, 2025, they worked with more than 45% of the top 50 listed ‘media and entertainment’ companies by revenue (which comprise companies with a presence in streaming and broadcasting and excluding companies which are exclusively only into print media, outdoor advertising and content creation). Their customers include global media companies such as Vevo, Lionsgate Studios, DAZN, E.W. Scripps, Sinclair, Inc., VIZIO, Roku, The Trade Desk, JioAds and the Tennis Channel.

As of 31st March, 2025, the company’s Total Income, Loss After Tax, and EBITDA stood at ₹1223.310 crores, ₹ (68.714) crores, and ₹23.486 crores, respectively.

*Note: () denotes negative

How to apply for Amagi Media Labs IPO?

• Step 1: Log in to your Kotak Neo Demat account - Log in to your Demat account to access IPO investments. Next, select the current IPO section.
• Step 2: Specify IPO details - Enter the number of lots and the price you wish to apply for.
• Step 3: Enter UPI ID - After entering your UPI ID, click submit. This will place your bid with the exchange.
• Step 4: Mandate Notification - Your UPI app will receive a mandate notification to block funds.
• Step 5: Approve Request - Your funds will be blocked once you approve the mandate request on your UPI.