Brainbees Solutions Share Price

cater to the limited availability of specialised products for new mothers and children. Over time, the business has grown from an online-only model into both digital and in-store formats.

The business spans categories such as apparel, toys, baby care, and essentials, supported by a mix of online and offline channels.

Brainbees Solutions Business Segments And Revenue Model

The business is built around its multi-channel platform, which combines online sales with a large offline network. The store count stood at 1,156 as of March 2025. Both franchise and company-owned formats are part of this, and together they drive most of the revenue. The platform serves expectant mothers and children up to 12 years. Categories include apparel, toys, books, and personal care.

Alongside this, the company operates GlobalBees, where it holds a majority stake. It works with D2C brands across home, personal care, and lifestyle segments. These brands are scaled across online platforms as well as retail channels.

It is also present in the global market. The international business is smaller but expanding. Operations are currently focused on the UAE and Saudi Arabia. The business runs on an online-led model across similar product categories.

The company also operates an education-focused vertical through FirstCry Intelli, offering preschools, learning kits, and early education products

Brainbees Solutions Key Milestones

• 2010: The company was founded by Supam Maheshwari, with a focus on building an online platform for baby and kids’ products.
  
• 2012: Offline expansion began during this period, with franchise-led stores added alongside the online platform.
  
• 2019: The company entered the Middle East with its branch in the UAE.
  
• 2021: With the launch of GlobalBees, the company moved into partnering with D2C brands.
  
• 2022: Saudi Arabia was added as a new market. The company’s presence in the Middle East extended beyond the UAE.
  
• 2024: The company issued its IPO and got listed on the NSE and BSE.
  
• 2025: GlobalBees acquired Cloud Lifestyle.
  
• 2026: The company continued investing in logistics. Expansion of RocketBees and Qwik was part of this effort.
  

Brainbees Solutions ESG And Sustainability

• Environmental efforts are largely evident in logistics and packaging. Around 76 MT of plastics, including packaging, were recycled during FY25.
  
• Energy, emissions, and waste are tracked across the business. This is especially important because of its large warehousing and delivery network.
  
• On the social side, product safety remains central, considering the focus on babies and young children. The platform serves over 10 million annual transacting customers.
  
• Employee coverage is fairly broad. All employees are covered under PF, gratuity, and health insurance. Around 26% of the workforce comes from rural and semi-urban areas.
  
• There is also an element of community engagement, particularly around parenting and early childhood learning.
  
• Governance follows SEBI’s BRSR framework, with disclosures across environmental and social indicators, along with oversight at the board level.
  

Brainbees Solutions Awards And Recognitions

• 2025: Supam Maheshwari, Managing Director & CEO of FirstCry, received the Entrepreneur of the Year award at the Forbes India Leadership Awards.
  
• 2024: FirstCry Intellitots Preschool was recognised as the “Most Respected Early Childhood Education Brand” by EducationWorld.
  
• 2023: FirstCry.com received the “IMAGES Most Admired Fashion Brand of the Year – Kidswear” award at the 22nd Images Fashion Awards.
  
• 2022: FirstCry Intellitots was ranked second in the Grand Jury India Preschool Rankings by EducationWorld.
  
• 2021: Recognised as a “Best Employer” at the Best Employer Brand Awards 2021 by World HRD Congress.
  
• 2019: Ranked among the top 100 franchise opportunities by Franchise India.
  
• 2018: Received the “Best E-commerce Warehouse” award at the Global Logistics Excellence Awards.
  
• 2018: Awarded “Kids Retailer of the Year” at the Star Retailer Awards 2018.