Apar Advertisers IPO

About Apar Advertisers IPO

The public issue of Apar Advertisers, an SME IPO, opens on TBA and closes on TBA. The basis of allotment is expected to be finalised on TBA. Shares will be credited to the eligible investors' demat accounts on TBA, while refunds, if any, will be initiated on the same day. The listing of shares is scheduled for TBA on the BSE SME platform.

The IPO comprises only a fresh issue and no offer for sale. The fresh issue consists of up to 25,00,000 equity shares aggregating up to ₹TBA crore. The total issue consists of up to 25,00,000 equity shares aggregating up to ₹TBA crore.

Apar Advertisers’ IPO price band is fixed at ₹TBA to ₹TBA per share. The minimum application size is TBA lots. The minimum investment required for retail investors is ₹TBA.

Apar Advertisers is engaged in the business of providing advertising services, with a primary focus on Out-of-Home (“OOH”) advertising media. It commenced operations in 2020 and provides OOH advertising services across multiple locations in India. The company executes advertising campaigns across both rural and urban areas based on client requirements.

The company has executed advertising campaigns for clients across multiple sectors, including financial services, education, FMCG, real estate, and automotive industries. Advertising media placements are undertaken at strategic locations based on campaign objectives and client requirements.

Objectives Of Apar Advertisers IPO

• To meet the capital expenditure towards the conversion of existing billboards into digital billboards
  
• Funding inorganic growth through unidentified acquisitions
  
• General corporate purposes
  

Industry Outlook

The India OOH and DOOH market size was valued at USD 519.93 million in 2025 and estimated to grow from USD 543.21 million in 2026 to reach USD 676.96 million by 2031, at a compound annual growth rate (CAGR) of 4.48% during the forecast period (2026-2031).

Expansion of metro rail corridors, airport privatisation, and smart-city street-furniture upgrades are collectively enlarging premium inventory, while the steady decline in LED panel costs encourages operators to replace static facades with dynamic screens.

Programmatic buying tools are reducing campaign setup time and enabling granular audience targeting that was previously limited to digital and mobile channels. High-dwell settings such as airports and transit hubs are gaining strategic relevance because advertisers can serve sequential creatives during extended passenger wait times.

Despite these advances, regulatory fragmentation and power-supply constraints continue to raise operating costs, tempering the full transition from traditional billboards to digital formats.

About Apar Advertisers

Apar Advertisers provides advertising services. Its primary focus is on Out-of-Home (“OOH”) advertising media. Executing advertising campaigns across rural and urban India, the company utilises data analytics, audience targeting methodologies, and digital OOH advertising solutions in the planning and execution of advertising campaigns.

Its operations are further supported by an associate network engaged in the execution of advertising campaigns across multiple locations in India. It has executed advertising campaigns for diverse clients across industry verticals, including financial services, education, FMCG, real estate, and automotive industries.

Strengths of Apar Advertisers

• The company is led by promoters and senior management personnel who have experience in the outdoor advertising industry. Their experience includes media planning, client engagement, and execution of advertising campaigns across locations.

• Established business with clients operating across multiple sectors, including government and private sector entities. These relationships support repeat business and continuity of operations.

• Operations across multiple locations, which enables execution of advertising campaigns in accordance with client requirements and campaigns.

Risks of Apar Advertisers

• There are certain outstanding legal proceedings involving the company and its promoters, Directors, key managerial personnel and senior management personnel. Any adverse outcome in such proceedings may have an adverse impact on reputation, business, results of operations, cash flows and financial condition.

• The company doesn’t own its registered office. It is occupied on a lease basis. Any non-renewal or termination of the agreement would adversely impact operations and, consequently, its business.

• The company is dependent on leased media sites and does not own advertising infrastructure, which could adversely affect its business, results of operations, financial condition and cash flows.

• The company may be unable to sufficiently obtain, maintain, protect, or enforce its intellectual property and other proprietary rights.

• Business depends on customer orders received on a campaign basis, and the absence of long-term agreements with customers may affect the stability and predictability of revenues.

Anchor Investor Bidding Date

TBA

Registrar and Book Running Lead Manager

IPO Registrar Details
Bigshare Services Pvt Ltd
Email: ipo@bigshareonline.com
Phone: 022 - 6263 8200
Book Running Lead Manager
Pune E-Stock Broking Ltd

Apar Advertisers Contact Details
Gala No 310 Samruddhi Commercial Complex, Plot No. D Chincholi Bunder Rd Extension Opp. Serenity Height Ivory, Mumbai City, Malad West - 400064, Maharashtra, India.
E-mail: info@aparadvertisers.com
Phone: +91 993 025 2003

Apar Advertisers Business Model

Apar Advertisers primarily generates its revenue from the sale of outdoor advertising media space and the execution of advertising campaigns for clients. Its operations include media planning, allocation of advertising inventory, and implementation of advertising campaigns across various OOH media formats, based on client requirements, campaign objectives, and location preferences.

Additionally, the company participates in tenders floated by Indian Railways for the award of outdoor advertising and media display rights.

Apar Advertisers Growth Trajectory

The total income of Apar Advertisers grew from ₹42.65 crore in FY24 to ₹61.55 crore in FY26. EBITDA rose from ₹4.30 crore in FY24 to ₹9.98 crore in FY26. The company’s profit after tax (PAT) margin increased from 6.51% in FY24 to 11.59% in FY26.

Apar Advertisers Market Position

The advertising media inventory of Apar Advertisers comprises more than 150 hoardings in the city of Mumbai and more than 500 hoardings across various locations in India.

It is focused on expanding its advertising media inventory, strengthening relationships with existing clients, acquiring new clients, enhancing operational efficiencies, and increasing its presence across key markets in India.

How To Apply for Apar Advertisers IPO?

• Step 1: Log in to your Kotak Neo Demat account to access IPO investments. Next, select the current IPO section.
• Step 2: Specify IPO details. Enter the number of lots and the price you wish to apply for.
• Step 3: Enter UPI ID. After entering your UPI ID, click submit. This will place your bid with the exchange.
• Step 4: Mandate Notification. Your UPI app will receive a mandate notification to block funds.
• Step 5: Approve Request. Your funds will be blocked once you approve the mandate request on your UPI.