A Bull Market refers to a sustained period of rising prices and optimism in the financial markets. It is characterized by an upward trend, positive investor sentiment, and increased buying activity. A bull market typically signifies a strong economy, increased corporate profits, and favorable market conditions. Investors are confident and expect further price gains.

Financial planning can tell you how much you should invest every month to meet your short-, medium- and long-term goals. It essentially optimizes the money you make every month in order for you to lead a stable and successful life.

A Bear Market refers to a prolonged period of declining prices in the financial markets, typically characterized by a negative sentiment, widespread selling, and a downward trend. It signifies a pessimistic outlook and a decline of 20% or more from recent highs. In a bear market, investors may experience losses, and there is a general lack of confidence in the market.