• Posted: 02 Sep 2026, 5:55 PM IST
  • 2 Min. Read

Augmont Enterprises Shares Rally 10% On Third Day Even As PM Modi Renews Appeal Against Gold Purchases
Augmont Enterprises Shares Jump 10% Despite PM Modi’s Gold Purchase Appeal

Augmont Enterprises shares rallied 5% on the NSE even as PM Modi renewed his appeal against non-essential gold purchases, extending gains after the stock's strong debut at a 22% premium over its Rs 825 crore IPO price.

Shares of newly listed Augmont Enterprises gained around 10% on Wednesday, September 2, extending the spotlight on the gold-focused stock after its strong debut on the exchanges earlier this week.

Augmont Enterprises shares opened at ₹869.80 on the NSE, compared with the previous close of ₹866.25 on Tuesday. The stock touched an intraday high of ₹952.85 during Wednesday's session.

The gains came even as Prime Minister Narendra Modi renewed his appeal on September 1 for Indians to reduce their gold purchases. Despite the government's push to curb gold consumption and imports, the precious metal remains deeply embedded in India's household savings and investment patterns.

Gold continues to play an important role in India's financial and cultural landscape. The country is among the world's largest consumers of gold, while domestic production remains well below demand.

This leaves India heavily dependent on imports to meet requirements from both the jewellery and investment markets. Gold is also widely held by Indian households as a financial asset and is often used as a hedge against inflation and economic uncertainty.

The movement in Augmont Enterprises comes even as several other jewellery stocks were under pressure on Wednesday. Shares of Titan, Kalyan Jewellers and Senco Gold were trading in the red during the session.

Augmont Enterprises operates as an integrated gold and silver platform, giving investors exposure to the broader precious metals ecosystem.

The stock made its market debut on Monday at a significant premium to its IPO price. Augmont Enterprises shares listed at ₹961 on the NSE, marking a 21.95% premium over the issue price. On the BSE, the stock debuted at ₹956, a 21.32% premium.

The company had raised ₹825 crore through its IPO, with the issue offered in a price band of ₹750-788 per share.

After the initial jump, the stock moved below its debut price before recovering on Wednesday. Augmont Enterprises closed at ₹952.85 on the NSE on September 2, up ₹86.60 or 10%, according to the latest exchange data.

The strong listing gave the stock an early boost, although it subsequently moved below its debut price. Wednesday's rise comes as investors continue to assess the newly listed gold-focused company's prospects against the backdrop of India's large and established gold market.

Also Read - BSE Stock Falls 3% As Exchange Flags Lower Trading Volumes After Closing Auction Session

This article is for informational purposes only and should not be considered investment advice from Kotak Neo. For compliance T&C and disclaimers, Visit www.kotakneo.com/disclaimer

About the Author
Rochelle Britto
Rochelle Britto

Rochelle Britto has spent 8+ years decoding India's markets, businesses, and consumer economy, reporting for ET Prime and Times Internet along the way, covering the stories behind the numbers.

A Mumbai native and perpetual planner of the next holiday, she stays far, far away from the eternal question, “Where are we going next?” When she's not chasing headlines, she's chasing new cultures, open roads, and a bit of quiet in nature.

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