Meesho Q2 FY 2026-27 Results in Focus as Shares Jump 6%, Content Commerce NMV Rises 152%
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Meesho shares gained more than 6% as its creator-led commerce business continued to expand. Content Commerce NMV rose 152% year-on-year, compared with 141% growth reported for the channel in Q1 FY27.
Meesho Q2 FY 2026-27 results are in focus after shares of the e-commerce company jumped more than 6% in Tuesday's trade, while a fresh business update showed continued growth in its creator-led commerce business. Meesho shares climbed to an intraday high of ₹240.50 on the NSE on October 6, gaining 6.19% during the session.
The move came as Meesho said Net Merchandise Value (NMV) generated through its Content Commerce ecosystem grew 152% year-on-year, supported by more than 1.6 lakh active creators over the 12 months to August 2026. About 90% of these were nano creators with fewer than 10,000 followers, while 81% were based outside metro cities.
The latest update comes ahead of Meesho's Q2 FY27 earnings and follows a June quarter in which overall marketplace NMV rose 34% year-on-year to ₹11,614 crore. Content Commerce NMV had grown 141% in Q1, indicating that the creator-led channel continued to expand faster in the latest reported period.
The latest Content Commerce numbers also underline Meesho's reach beyond India's largest cities. Tier 3 and Tier 4 markets accounted for 66% of orders generated through the channel, with the company citing cities including Varanasi, Agartala, Jabalpur and Madurai.
Homemakers accounted for 40% of Meesho's active Content Commerce creators, while young graduates made up another 30%, or about 50,000 creators. A quarter of the active creator base comprised first-time creators.
Meesho has been building Content Commerce around short-form videos and creator recommendations, linking creator commissions to orders generated through their content. More than four lakh sellers have used the ecosystem to cater to demand generated through these channels.
Video Finds, Meesho's short-form content platform, recorded nearly 4,800 crore content views and around 9,000 crore minutes of watch time over the latest 12-month period.
Meesho Q2 FY 2026-27 Results in Focus
The latest numbers come after Meesho reported 34% year-on-year growth in marketplace NMV to ₹11,614 crore in Q1 FY27. Content Commerce grew considerably faster, with NMV from the channel rising 141% during the June quarter.
Meesho's annual transacting seller base had crossed 1.04 million by the end of June, up 81% from a year earlier. About 45% of sellers were based in Tier 2 and smaller towns.
The company had also reported an improvement in marketplace contribution margin to 4.6% of NMV in Q1, up 54 basis points sequentially, while marketplace adjusted EBITDA stood at negative 1.2% of NMV.
Meesho's Q2 FY 2026-27 results will provide the next update on whether the growth in its marketplace and Content Commerce businesses translated into higher revenue and further improvement in profitability during the September quarter.
This article is for informational purposes only and should not be considered investment advice from Kotak Neo. For compliance T&C and disclaimers, Visit www.kotakneo.com/disclaimer
Rochelle Britto has spent 8+ years decoding India's markets, businesses, and consumer economy, reporting for ET Prime and Times Internet along the way, covering the stories behind the numbers.
A Mumbai native and perpetual planner of the next holiday, she stays far, far away from the eternal question, “Where are we going next?” When she's not chasing headlines, she's chasing new cultures, open roads, and a bit of quiet in nature.
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