Senco Gold Q2 FY27 Revenue Jumps 31% As Festive Demand Supports Jewellery Consumption And Retail Performance
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Senco Gold reported 31% growth in total revenue in Q2 FY27. First-half revenue growth stood at 48%, supported by festive demand and jewellery consumption.
Senco Gold Limited reported 31% Year-on-Year (YoY) growth in total revenue in the second quarter of FY27, helped by festive demand, jewellery consumption and a rising preference for lightweight jewellery.
The company said consumer demand remained resilient despite elevated and volatile gold prices during the quarter. Its first-half performance was also strong, with total revenue growth reaching 48%.
The Senco Gold share price closed at ₹320.60 on the National Stock Exchange (NSE) on 7 October 2026.
How Did Senco Gold’s Retail Business Perform?
Retail revenue grew 29% YoY in Q2 FY27, while Same-Store Sales Growth (SSSG) stood at 19%. The company said the main reasons for this performance were its existing customer base and a favourable festive calendar which included Ratha Yatra, Rakhi, Janmashtami, Onam, Ganesh Chaturthi and Independence Day.
Digital channels also gained traction, with e-commerce and digital channel sales increasing 53% YoY during the quarter.
How Were Its Diamond Jewellery Sales?
Diamond jewellery revenue increased 31% in value terms, while volumes grew 7%. The stud ratio improved to 12.2% in Q2 from 11% in the first quarter, indicating an increase in the contribution of studded jewellery.
Senco said the growth reflected an improvement in the ticket mix as customers continued to buy jewellery despite higher gold prices.
How Is Senco Gold Expanding Its Store Network?
The company opened six showrooms during Q2, comprising three company-owned and company-operated (COCO) stores and three franchise outlets. This took additions during the first half to 14 and the total network to 215 showrooms.
Senco expects to add another 10–12 showrooms during the second half of FY27.
The company expects seasonal demand to strengthen in the second half, supported by the upcoming wedding season and festivals including Dhanteras, Diwali, Durga Puja, Karwa Chauth, Chhath Puja and Christmas.
It plans to focus on lightweight and 9K collections, inventory turns, replenishment discipline and faster conversion of slow-moving inventory.
The figures reported in the business update are provisional and subject to change upon completion of the company's financial reporting process.
Also Read - Jubilant FoodWorks Q2 FY27 Revenue Rises 11.9% To ₹2,608.7 Crore As Domino’s India Reports 4.1% Growth
This article is for informational purposes only and should not be considered investment advice from Kotak Neo. For compliance T&C and disclaimers, Visit www.kotakneo.com/disclaimer
Vishwa has spent 10+ years across fintech and FMCG doing what most people miss, connecting the dots, catching trends before they trend, and finding the angle nobody else thought to ask about.
At Kotak Neo, she drives content strategy for neoshorts, Kotak News Desk, and Investing Guide, turning market noise into something worth reading.
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