Parle Industries Shares Gain 5% After PM Modi’s ‘Melody’ Gift To Italy’s Giorgia Meloni

Shares of Parle Industries climbed sharply on 21 May after a viral moment involving Prime Minister Narendra Modi and Italian Prime Minister Giorgia Meloni triggered fresh investor attention around the “Melody” brand name.

At 10:36 AM, Parle Industries shares were locked in the ~5.14% upper circuit at ₹5.52 on the Bombay Stock Exchange (BSE). The stock has also gained 11.31% over the last five sessions.

The rally followed PM Modi’s Italy visit, where he gifted a pack of Melody toffees to Meloni during a meeting in Rome. The gesture quickly gained traction on social media after Meloni shared the moment on X.

However, the listed company that rallied on the exchanges has no business link to the Melody candy brand.

Melody toffees are manufactured by Parle Products, the privately held fast-moving consumer goods (FMCG) company known for Parle-G biscuits and confectionery products.

Parle Industries, meanwhile, operates in infrastructure, real estate development and paper-recycling-related businesses.

Why Did Parle Industries Share Rally Despite No Brand Connection?

The sharp move in the stock appeared to be driven largely by confusion and speculative trading activity after the “Melody” moment went viral online.

More than 8 lakh shares of Parle Industries changed hands on the exchanges, well above its one-week average volume of around 2 lakh shares and monthly average volume of roughly 3 lakh shares.

Parle Industries did not issue any clarification or statement regarding the stock movement.

What Made The ‘Modi-Meloni Melody’ Moment Go Viral?

The reference drew widespread attention because the term “Melody” has increasingly become an internet catchphrase linked to the public interactions between PM Modi and Giorgia Meloni over the past year.

Social media users have frequently used the phrase playfully while discussing the friendly diplomatic chemistry between the two leaders.

During the Italy visit, PM Modi met Meloni over dinner and also visited the Colosseum alongside the Italian Prime Minister. Meloni later posted a message on X thanking Modi for the gift and shared a picture of the Melody toffees, which quickly went viral online.

Mayank Shah of Parle Products said the gesture had helped place Indian consumer brands on a larger global platform. He also thanked PM Modi for the visibility generated for the Melody brand. At the same time, Shah clarified that Parle Products is not considering a stock market listing and plans to remain privately held.

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Why Is The India-Italy Visit Important Beyond The Viral Moment?

The viral “Melody” moment grabbed most of the attention online, but the India-Italy meeting was also important from a business and strategic perspective.

Over the last few years, the two countries have expanded ties across trade, defence, energy and technology. Official data shows bilateral trade between India and Italy stood at around $16.77 billion in 2025. Italian companies have also increased investments in India over the years. Official data shows cumulative foreign direct investment (FDI) inflows from Italy stood at nearly $3.66 billion between April 2000 and September 2025.

Both countries are now pushing ahead with the India-Italy Joint Strategic Action Plan for 2025-2029. The partnership focuses on areas such as investment, clean energy, defence, technology and deeper business cooperation.

Sources:

The Economic Times

Mint